Optimalisasi Produktivitas Tenun Troso Melalui Transfer Teknologi dan Pemasaran Digital

Nor Hidayati, Nadia Annisa Maori, Noor Nailie Azzat

Abstract


Troso weaving is a distinctive craft product from Troso Village Pecangaan District, Jepara Regency that contributes significantly to the local economy. This weaving is traditionally made on a wooden loom and the manufacturing process required a high level of skill from the operator making it a creative and potentially profitable home industry for community benefit. This community service focuses on the Troso Agung Berkah Weaving Communityt. The old wooden loom as call as the gedokan had a daily production capacity of 2-3 pieces of fabric and a monthly production capacity of approximately 60-70 pieces of fabric that still away to fulfill the demand. This community service aims to increase production capacity through technological advancements by modifying the gedokan wooden loom with transfer technology using dynamo and additional wheels to allow the machine to operate automatically and also to improve competitiveness through digital marketing training based on e-commerce platform as marketing strategy. The first result of this community service is fourfold increase in production capacity with the modified gedokan wooden loom compared to the previous manual gedokan wooden loom and strengthen the skills of partners to implement digital marketing based on e-commerce by utiizing website thus supporting the sustainability of the Troso weaving industry amid global competition.

 


Keywords


troso woven; technology transfer; wooden loom; e-commerce; website

Full Text:

PDF

References


Azzat, N. N. (2021). Redesign Work Chair Weaver Using Ergonomics Approach in Small Medium Enterprises of. Disprotek, 12(2), 114–121.

Choiru Zulfa, M., & Azzat, N. N. (2023). Perancangan Ulang Kursi Kerja Tenun Ikat Untuk Mengurangi Musculosceletal Disorders Menggunakan Metode Antropometri Redesigning Ikat Work Chairs to Reduce Musculosceletal Disorders Using Anthropometric Methods. Jurnal Ilmiah Teknik Industri, 8–13. http://jurnal.um-palembang.ac.id/index.php/integrasi

Ismanto, H., Tamrin, M. H., Pebruary, S., Manajemen, P. S., Studi, P., Islam, E., Islam, U., & Ulama, N. (2018). Small and Medium Business Assistance Weaving Ikat Troso in. Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 2(1), 79–89.

Martin, D., & Rudiyanto, G. (2013). Rancanagan Ornamen “Motif-Motif Urban†Pada Kain Tenun Nusantara. In Jurnal Dimensi Seni Rupa dan Desain (Vol. 10, Issue 1, pp. 75–96). https://doi.org/10.25105/dim.v10i1.932

Mifthofani, W. A., & Arianti, F. (2019). Strategi Pengembangan Ikm Tenun Troso Di Jepara Kabupaten Jepara. Diponegoro Journal of Economics, 1, 170. https://ejournal2.undip.ac.id/index.php/dje

Sulistiyawati, P., Haryadi, T., Ihya’ Ulumuddin, I., Komunikasi Visual, D., Dian, U., & Semarang, N. (2023). Implementasi Website Sebagai Media Digital Marketing Produk Tenun “Kamenz†Troso Jepara. 10(April). https://ojs.unm.ac.id/tanra/

Sulistyowati, Indaryani, M., & Sumekar, K. (2020). Pendampingan Pengabdian Kepada Masyarakat Bagi Pengrajin Tenun Troso di Kabupaten Jepara Empowerment : Jurnal Pengabdian Masyarakat. Empowerment …, 1, 65–71. http://journal.sinergicendikia.com/index.php/emp/article/view/32%0Ahttps://journal.sinergicendikia.com/index.php/emp/article/download/32/39

T., R. I. (2010). Tenun Gedogan Dermayon. Patanjala : Jurnal Penelitian Sejarah Dan Budaya, 2(1), 35. https://doi.org/10.30959/patanjala.v2i1.204




DOI: https://doi.org/10.26877/e-dimas.v16i1.20278

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Visitor Statistics View My Stats

E-Dimas: Jurnal Pengabdian kepada Masyarakat has been indexed in:

                   

Creative Commons License

E-Dimas: Jurnal Pengabdian kepada Masyarakat by LPPM Universitas PGRI Semarang is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at http://journal.upgris.ac.id/index.php/e-dimas.