GO-JEK SEBAGAI SIMBOL PERUBAHAN SOSIAL DAN EKONOMI DI KOTA TEGAL
Abstract
Abstrak
Go-Jek merupakan salah satu perusahaan transportasi ojek online di Indonesia yang berdiri sejak tahun 2010, Kehadiran Go-Jek telah mengundang banyak pro dan kontra dimasyarakat, mulai saat berdiri hingga saat ini menimbulkan banyak perdebatan diberbagai kalangan. Tujuan dari penelitan ini adalah untuk meneliti dampak Go-Jek terhadap perubahan sosial dan ekonomi di Kota Tegal baik dari sisi driver Go-Jek, konsumen maupun transportasi konvensional. Penelitian ini menggunakan jenis penelitian kualitatif dengan wawancara secara mendalam. Total responden dalam penelitian ini sebanyak 15 responden, dengan rincian 5 responden dari driver Go-Jek, 5 responden dari konsumen dan 5 responden dari transportasi konvensional. Hasil yang diperoleh dari penelitian ini menerangkan bahwa : (1) Terjadi perubahan perilaku sosial dan ekonomi yang positif pada driver Go-Jek (2) Terjadi perubahan perilaku sosial dan ekonomi yang positif pada konsumen Go-Jek (3) Terjadi perubahan sosial dan ekonomi yang negatif terhadap transportasi konvensional pesaing Go-Jek
Kata Kunci: Transportasi Online, Go-Jek, Perubahan Sosial, Perubahan Ekonomi
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DOI: https://doi.org/10.26877/ep.v2i2.2133
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