GO-JEK SEBAGAI SIMBOL PERUBAHAN SOSIAL DAN EKONOMI DI KOTA TEGAL

Mahmud Yunus

Abstract


Abstrak

Go-Jek merupakan salah satu perusahaan transportasi ojek online di Indonesia yang berdiri sejak tahun 2010, Kehadiran Go-Jek telah mengundang banyak pro dan kontra dimasyarakat, mulai saat berdiri hingga saat ini menimbulkan banyak perdebatan diberbagai kalangan. Tujuan dari penelitan ini adalah untuk meneliti dampak Go-Jek terhadap perubahan sosial dan ekonomi di Kota Tegal baik dari sisi driver Go-Jek, konsumen maupun transportasi konvensional. Penelitian ini menggunakan jenis penelitian kualitatif dengan wawancara secara mendalam. Total responden dalam penelitian ini sebanyak 15 responden, dengan rincian 5 responden dari driver Go-Jek, 5 responden dari konsumen dan 5 responden dari transportasi konvensional. Hasil yang diperoleh dari penelitian ini menerangkan bahwa : (1) Terjadi perubahan perilaku sosial dan ekonomi yang positif pada driver Go-Jek (2) Terjadi perubahan perilaku sosial dan ekonomi yang positif pada konsumen Go-Jek (3) Terjadi perubahan sosial dan ekonomi yang negatif terhadap transportasi konvensional pesaing Go-Jek

 

Kata Kunci: Transportasi Online, Go-Jek, Perubahan Sosial, Perubahan Ekonomi


Full Text:

PDF

References


Amiri Khorheh, M., Moisiadis, F. and Davarzani, H. (2015) ‘Socio-environmental performance of transportation systems’, Management of Environmental Quality: An International Journal, 26(6), pp. 826–851. doi: 10.1108/MEQ-09-2014-0140.

Anh, V. and Mateo-babiano, I. B. (2013) ‘Motorcycle Taxi Service in Vietnam – Its Socioeconomic Impacts and Policy Considerations’, in Eastern Asia Society for Transportation Studies.

Astri Fuji RS, Desta Fransiska, Meitry Ayu P, N. J. (2016) ‘Politeknik Negeri Bandung’, Analisis Kepuasan Konsumen Gojek Di Wilayah Kota Bandung, pp. 1–71.

Bagloee, S. A. et al. (2016) ‘Autonomous vehicles: challenges, opportunities, and future implications for transportation policies’, Journal of Modern Transportation. Springer Berlin Heidelberg, 24(4), pp. 284–303. doi: 10.1007/s40534-016-0117-3.

Buamona, D. M. (2017) ‘Societal perception toward transportation modes based on online (Go-Jek) in Malang City’, IOP Conference Series: Earth and Environmental Science, 70(1). doi: 10.1088/1755-1315/70/1/012007.

Campbell, C. (2014) ‘Community mobilisation in the 21st century: Updating our theory of social change?’, Journal of Health Psychology, 19(1), pp. 46–59. doi: 10.1177/1359105313500262.

Cervero, R., Golub, A. and Publishers, E. E. (2011) ‘Informal Public Transport: A Global Perspective’, (January 2011), pp. 488–518. Available at: https://trid.trb.org/view/1116825.

D’Souza, K. C. (1984) ‘Organizations as agents of social change’, Vikalpa, 9(3), pp. 233–248. doi: 10.1177/0256090919840306.

Fitria, S. E. and Fathaniaizzati, A. (2016) ‘IDENTIFICATION OF THE IMPLEMENTATION FOUR DIMENSIONS OF INNOVATION BY JOE TIDD IN PT . GO-JEK INDONESIA’, pp. 257–268.

Ghozali, K. and Khalishah, D. (2016) ‘Changing the Perception of Ojek Riding through Emotional Appeal as a Public Relation Strategy’, Proceeding of Association for Southeast Asian Studies in the United Kingdom (ASEASUK) Conference 2016. Available at: https://www.soas.ac.uk/cseas/aseasuk-conference-2016/file114967.pdf.

Hayashi, Y. et al. (2004) ‘Urban Transport Sustainability : Asian Trends , Problems and Policy Practices’, Ejtir, 4(1), pp. 27–45. Available at: http://www.ejtir.tudelft.nl/issues/2004_01/pdf/2004_01_02.pdf.

Howe, J. and Davis, A. (1999) ‘Boda Boda-Uganda’s rural and urban l-capacity transport services’.

Kruse, L. C. (2017) ‘ICT in Transforming Mobility : The Case of Motorcycle Taxi OF MOTORCYCLE TAXI’, (February).

Kunreuther, F. (2003) ‘The changing of the guard: What generational differences tell us about social-change organizations’, Nonprofit and Voluntary Sector Quarterly, 32(3), pp. 450–457. doi: 10.1177/0899764003254975.

Kurniasih, N. (2016) ‘LIBRARIES REBRANDING AND REPOSITIONING : WHAT CAN INDONESIAN LIBRARIANS LEARN FROM THE POPULARITY OF ONLINE MOTORCYCLE TAXI ( OJEK )?’, (2002).

Kusuma, P. D. (2017) ‘NEAREST DRIVER-FIFO COMBINATION MODEL IN ONLINE MOTORCYCLE TAXI DISPATCH SYSTEM’, 95(22), pp. 6236–6247.

Lee, C. (2016) ‘To Uberize or Not to Uberize? Opportunities and Challenges in Southeast Asia’s Sharing Economy’, Iseas Yusof Ishak Institute, (33).

Li, G. et al. (2011) ‘Analysis of Paratransit Drivers’ Stated Job Choice Behavior under Various Policy Interventions Incorporating the Influence of Captivity : A Case Study in Jabodetabek Metropolitan Area, Indonesia’, Eastern Asia Society for Transportation Studies, 8, pp. 1–5.

Livingstone, S. (2015) ‘From Mass to Social Media? Advancing Accounts of Social Change’, Social Media and Society, 1(1), pp. 2–4. doi: 10.1177/2056305115578875.

Maharani Maulydia, Arianis Chan, P. W. T. (2017) ‘No TitlCOMPARISON OF USER EXPERIENCE ON GO-JEK AND GRAB MOBILE APPS (A STUDY ON PT. GO-JEK AND PT. GRAB INDONESIA CONSUMERS IN DKI JAKARTA) Maulydiae’, pp. 14–30.

Natadjaja, L. and Setyawan, P. B. (no date) ‘Creating Community through Design : The Case of Go-Jek Online’, pp. 18–27.

Natyari, S. G. (2016) ‘Determinants Forming Uber Consumers ’

Preferences in Bandung City , Indonesia’, 4(12), pp. 20–25.

Noulas, A. et al. (2015) ‘Mining open datasets for transparency in taxi transport in metropolitan environments’, EPJ Data Science.

Noulas et al., 4(1), pp. 1–19. doi: 10.1140/epjds/s13688-015-0060-2.

Nurhidayah, F. and Alkarim, F. (2017) ‘DOMINATION OF TRANSPORTATION NETWORK COMPANIES (TNCs) IN INDONESIA: AN INDONESIAN CASE’, International Journal of Business, Economics and Law, 12(3), pp. 11–20.

Ogunrinola, I. O. (2011) ‘Informal Self-Employment and Poverty Alleviation: Empirical Evidence from Motorcycle Taxi Riders in Nigeria’, International Journal of Economics and Finance, 3(2), p. 176. doi: 10.5539/ijef.v3n2p176.

Oshima, R. et al. (2007) ‘Study on Regulation of Motorcycle Taxi Service in Bangkok’, Proceedings of the Eastern Asia Society for Transportation Studies, 6, pp. 1828–1843.

Syabri, I., Pradono and Soegijanto, B. T. (2013) ‘Embracing Paratransit in Bandung Metropolitan Area , West Java , Indonesia’, pp. 1–13. Available at: http://www.unhabitat.org/grhs/2013.

Wahyudi, R. (2017) ‘Content analysis of imparsiality about news that covered online transport p olemic “ Go - Jek ” on news p ortal Kompas . com and Detik . com in 2015’, (October), pp. 10–11.

Wahyuningtyas, S. Y. (2016) ‘The online transportation network in Indonesia: A pendulum between the sharing economy and ex ante regulation’, Competition and Regulation in Network Industries, 17(3–4), pp. 260–280. doi: 10.1177/178359171601700304.

Wicaksono, A., Sulistio, H. and Wahyudi, A. (2017) ‘Evaluation of Online Motorcycle Taxi Performance In Surabaya and Sidoarjo Area , Indonesia’, 1(3), pp. 27–32.

www.Go-Jek.com (25 Oktober 2017).

Xu, J. (2009) ‘The robbery of motorcycle taxi drivers (dake zai) in China’, British Journal of Criminology, 49(4), pp. 491–512. doi: 10.1093/bjc/azp024.




DOI: http://dx.doi.org/10.26877/ep.v2i2.2133

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 EQUILIBRIA PENDIDIKAN : Jurnal Ilmiah Pendidikan Ekonomi

 

 

 

 

 

 

 

 Journal"EQUILIBRIA PENDIDIKAN" indexed by:

     

 

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.