Vol 7, No 1 (2024)

Table of Contents

Articles

MODEL OF BANK MARKETING STRATEGY FOR INCREASED PRODUCTIVITY IN TURBULENCE OF MACROECONOMIC CONDITIONS - A CONCEPTUAL FRAMEWORK FOR BANK
Shandra Widiyanti
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1-21
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY
Obay Sobari, Puji Isyanto, Neni Sumarni
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22-36
THE ROLE OF SOCIAL MEDIA MARKETING AND PERCEIVED PRICE ON CONSUMER TRUST AND THEIR IMPACT TO REPURCHASE INTENTION IN VIDEO-ON-DEMAND APPS
Daffa Fauzie Yudanto, Mohamad Rizan, Rahmi Rahmi
PDF
37-56
ROA STRATEGY FOR FIRM SIZE COMPANIES IN INVESTMENT SUB-SECTORS LISTED ON THE IDX
Muhammad Fatkhul Atqi, Ira Setiawati, Ratih Hesti Utami Puspitasari
PDF Remote
57-71
ANALYSIS OF PROMOTION MIX ELEMENTS: A CASE STUDY OF E-SPPT BY BOGOR CITY REGIONAL REVENUE AGENCY
Kartika Anggraeni Sudiono Putri
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72-89
SALES GROWTH, EARNINGS VOLATILITY, AND GREEN ACCOUNTING ON STOCK PRICES (EVIDENCE FROM INDONESIA’S NON-CYCLICALS CONSUMER SECTOR)
Maria Paramastri Hayuning Adi, Amin Suroso, Patricia Paramitha Suci
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90-106
A QUANTITATIVE STUDY OF BRAND AWARENESS, BRAND ASSOCIATION, AND BRAND IMAGE IN THE IMPROVEMENT OF BRAND EQUITY FOR SMARTPHONE INDUSTRY IN SEMARANG
Chadyan Fathurachman
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107-116