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Vol 7, No 1 (2024) A QUANTITATIVE STUDY OF BRAND AWARENESS, BRAND ASSOCIATION, AND BRAND IMAGE IN THE IMPROVEMENT OF BRAND EQUITY FOR SMARTPHONE INDUSTRY IN SEMARANG Abstract  PDF
Chadyan Fathurachman
 
Vol 7, No 1 (2024) THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY Abstract  PDF
Obay Sobari, Puji Isyanto, Neni Sumarni
 
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